#082 - From Music To Esports. Shifting Revenue From Sponsorships With Patrick Mahoney - Co-Founder & CEO of We Are Nations

Topics:

00:00 – 03:00 Intro
03:00 – 09:51 The pandemic’s influence on business and Esports
09:51 – 12:43 Patrick’s history
12:43 – 17:05 Crossing from music to Esports
17:05 – 19:46 How Patrick’s goals changed over time
19:46 – 23:45 Esports in the eyes of established business
23:45 – 27:00 Esports’ similarities to the music industry
27:41 – 35:51 Merchandising spend in Esports
35:51 – 44:21 The value of initial fanbase
44:21 – 51:34 The formula for building merchandising brands
51:34 – 59:07 Revenue sources in Esports
59:07 – 73:06 Why Esports and not Influencers?
73:06 – Closing comments

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